Brands and values

Anyone who reads this blog and/or knows me will appreciate that I hold strong opinions about what constitutes a brand. I am firmly of the opinion that brands are the result of perception by customers and other third parties. They are not what the ‘brand owners’ say they are although they can clearly have an [...]

Read Full Post »

Networking Notworking?

This is a guest blog entry from Philip Lowndes of ZealWorks. Click here for ZealWorks’ web-site. Given the accepted trusim that networking is a necessary part of doing business these days, that many people are uncomfortable doing it and that, in Cambridge especially, you can waste half a life at networking meetings, it’s worth paying some [...]

Read Full Post »

What’s the point of a risk register?

Most of us have little experience of risk registers. If you’re not in the public sector or involved in project management with methodologies like Princ2 you rarely come across them.

Read Full Post »

10 ways to be a marketing genius like Lady Gaga

I came across this presentation (click here) last week and connecting through I got to the blog of Jesse Desjardins (click here). He’s got this and several other presentations and videos on his web-site and they’re pretty good. In fact they’re awesome. Oh that I had the time and the ability to emulate them!

Read Full Post »

Organic growth or acquisition – how should I grow?

This is a guest blog entry from Margaret Finnegan of MY04Consulting. Click here for Margaret’s blog; click here for MY04Consulting’s web-site. QUOTE I heard an interview on Radio 4’s Bottomline programme recently when Evan Davis was joined by Luke Johnson, chairman of Risk Capital Partners; Vincent de Rivaz, chief executive of EDF Energy; and Jacqueline [...]

Read Full Post »

New rules for directors: be wary!

I attended another excellent seminar at the St John’s Innovation Centre (www.stjohns.co.uk) last week. This time it was on directors’ responsibilities. It was delivered by a team from Mills & Reeve (www. mills-reeve.com) and was another of the series organised by St John’s and supported by the Greater Cambridge Partnership with government money. There are [...]

Read Full Post »

Who needs VCs? or where’s your friendly bank when you need it?

The recent UK government ‘emergency’ budget and its implications for local economies has once again had the great and the good of Cambridge (that’s Cambridge, UK not Cambridge, US) asking why, despite its reputation as a source of technology innovation, it hasn’t generated a substantial local economy.

Read Full Post »