After my participation in the Cambridge University Entrepreneurs’ (CUE; www cue.org.uk) 5K event earlier this month (click here to read about that) I was invited to act as a mentor at the Cambridge Apprentice run jointly by CUE and the Cambridge University Technology and Enterprise Club (CUTEC; www.cutec.org).
Archive for February, 2011
Cambridge Apprentice; 26 Feb 11
Posted in marketing, mentoring, tagged entrepreneurs, Leadership, marketing on 27 February 2011 | Leave a Comment »
Inbound Marketing and Product Marketing
Posted in marketing, tagged Inbound marketing, marketing on 20 February 2011 | Leave a Comment »
This is a guest blog entry from April Dunford of Rocket Watcher. April blogs at www.rocketwatcher.com. Rocket Watcher is her personal blog covering marketing for startups including messaging, market strategy, lead generation and metrics. April has run marketing at startups including Janna Systems, DataMirror, and Infobright. She has also held executive positions at Siebel Systems and IBM.
UK firms need to export more ….
Posted in export, growth, tagged export on 12 February 2011 | 2 Comments »
David Frost, the Director general of the Confederation of British Industries (CBI), notes that only 1 in 3 UK firms get more than half their revenue from export and says ’our industry needs to rediscover its trading spirit, and become far more pro-active when it comes to exporting’ (click here for the related article). Well yes, [...]
Cambridge University Entrepreneurs’ 5K challenge; 5 Feb 11
Posted in business advice, coaching, distributors, Intellectual Property, marketing, start-ups, tagged entrepreneurs, marketing, start-ups on 5 February 2011 | 1 Comment »
I attended, and participated in, the Cambridge University Entrepreneurs (CUE; www.cue.org.uk) ‘Entrepreneurs’ 5K challenge’ training event today. It was attended by about 70 very keen (it was Saturday afternoon) and clearly smart budding entrepreneurs from Cambridge University and I was one of 5 speakers. My topic was ‘routes to market’ and I had a brief which [...]

