You can’t just ask customers what they want

This is a guest blog from Nick Milner of Milner Company Marketing. Milner is a business and marketing consultancy that uses marketing methods to build and measure the valuation, visibility and reputations of companies in a structured way.

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Making a budget for strategy

I’m of the opinion that developing the annual sales budget is the acid test that you’ve got a good strategy and that it’s been well communicated through the organisation. I say this because generally a budget is developed bottom up and if it accords with what strategy demands without any forcing then you’ve got it [...]

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