2 weeks in India: what’s it got to do with marketing?

I’ve just had 2 weeks vacation in India. And because it was vacation I went with no intention of thinking about marketing. But if it’s in the blood it’s difficult to switch off so I offer the following observations which aren’t really lessons but simply food for thought.

Read Full Post »

if nothing else: be good at pricing

This was going to be a post about pricing, it still will be, but it was prompted by my finding out about an organisation called Pricing Solutions. And thereby hangs a tale about why people make such a fuss about new media. First the tale. I’m on LinkedIn and I was alerted recently to the [...]

Read Full Post »

small print marketing … buyers beware

It’s not a topic taught on marketing courses but it’s a tactic employed frequently and it really gets up buyers’ noses. It’s the tactic of making an offer but then ring fencing it with so many conditions that prevent many if not most consumers taking advantages of it. It might be ‘clever’ marketing by appearing [...]

Read Full Post »