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Archive for June, 2010

In any competitive situation companies should be doing their best to describe themselves and/or their products (or services) in ways that maximise their chances of success. This is often described loosely as ‘positioning’ although the marketing purists might argue that when it comes to positioning a product all you really need to talk about are your pricing and performance relative to the competition. In fact this positioning is much more about ‘product’ in terms of the famous 4 Ps of marketing than it is about price because it’s about the company’s choice about how it wants its product, or itself, to be perceived. (more…)

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Despite a modest rise in entrepreneurs’ confidence over the past year, the majority still believe it will be difficult to secure funds in the near future. Overall confidence levels among entrepreneurs have risen by 2% since December, according to an Investec and Entrepreneurs’ Organisation (EO) report. Click here for more information. (more…)

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Branding and ‘rebranding’

There was a program on the radio on Thursday lunchtime in which there was discussion about the North Northampton Development Corporation’s idea to ‘rebrand’ Northamptonshire as ‘North Londonshire’. It’s actually an old story and a quick Google will give you the relevant articles of March this year. Anyway the program itself was about ‘branding’ places in general and only incidentally about the NNDC exercise, which incidentally was to cost £1.28million with £580,000 coming from public sector funds. (more…)

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The Independent reported on Wednesday (2 Jun 10) that British manufacturing was enjoying a ‘blistering’ revival and that export orders rose for the ninth straight month despite difficulties in the Euro zone. Click here for the full article. David Jenkins if i2i-management.com is delighted and applauds the success in export markets much of which results from effective long-term management of distributors. (more…)

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