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Archive for September, 2011

This is a guest blog from Nick Milner of Milner Company Marketing. Milner is a business and marketing consultancy that uses marketing methods to build and measure the valuation, visibility and reputations of companies in a structured way. (more…)

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I’m of the opinion that developing the annual sales budget is the acid test that you’ve got a good strategy and that it’s been well communicated through the organisation. I say this because generally a budget is developed bottom up and if it accords with what strategy demands without any forcing then you’ve got it right. You’ve communicated the strategy, it’s been understood and it’s now being reflected in a key operational plan viz the budget. (more…)

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