Archive for January, 2012

Those of us who work with distributors are generally of the opinions that ‘you don’t sell to the distributor, you help it to sell to the enduser’. That’s rule number one in the game. And if it’s true about selling there’s a strong implication that it’s also true about marketing and that’s reinforced by rule number 2 viz ‘don’t expect your distributor to do any serious marketing; that’s your job’. And as rules go these two are pretty good: most of the time. (more…)


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2011 in review

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2011. If it were a cable car, it would take about 42 trips to carry that many people.

Click here to see the complete report.

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