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Archive for the ‘Brands’ Category

Branding and ‘rebranding’

There was a program on the radio on Thursday lunchtime in which there was discussion about the North Northampton Development Corporation’s idea to ‘rebrand’ Northamptonshire as ‘North Londonshire’. It’s actually an old story and a quick Google will give you the relevant articles of March this year. Anyway the program itself was about ‘branding’ places in general and only incidentally about the NNDC exercise, which incidentally was to cost £1.28million with £580,000 coming from public sector funds. (more…)

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