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Archive for the ‘pricing’ Category

ParkAndRideSignOxford20050910I learnt my marketing in the chemicals business. I was at the specialty end but a lot of what I sold was in a competitive market and price was an important tool of the trade. And we never made price decisions lightly. (more…)

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I’ve just had 2 weeks vacation in India. And because it was vacation I went with no intention of thinking about marketing. But if it’s in the blood it’s difficult to switch off so I offer the following observations which aren’t really lessons but simply food for thought. (more…)

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This was going to be a post about pricing, it still will be, but it was prompted by my finding out about an organisation called Pricing Solutions. And thereby hangs a tale about why people make such a fuss about new media.

First the tale. I’m on LinkedIn and I was alerted recently to the fact that a prime contact of mine had joined the group ‘Pricing Solutions’. Sounds interesting; I respect my contact so if it’s good for him it’s good for me. I joined. (more…)

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It’s not a topic taught on marketing courses but it’s a tactic employed frequently and it really gets up buyers’ noses. It’s the tactic of making an offer but then ring fencing it with so many conditions that prevent many if not most consumers taking advantages of it. It might be ‘clever’ marketing by appearing to offer an advantage to the customer but limiting its hit on prices but it does annoy people, especially me. And actually it is taught on marketing courses, the ones which relate to corporate social responsibility and the related role of marketing. (more…)

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