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Group1 landscape crop webThis blog has been pretty dormant of late without a significant post for just a year. I have been busy, I was fortunate to have an interim management position which gave me some exciting travel through most of last year (check out www.davidjenkins.org.uk) and this year I’ve had the small matter of an election to fight (www.davidandsuescampaign.com). But that’s behind me and there’s news to impart. Continue Reading »

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2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

The new Boeing 787 Dreamliner can carry about 250 passengers. This blog was viewed about 1,200 times in 2012. If it were a Dreamliner, it would take about 5 trips to carry that many people.

Click here to see the complete report.

I’ve blogged on coffee before. I’ve become a bit of a coffee bore, I don’t drink instant and I only drink a few cups a day. I try to drink good coffee and I don’t like coffee in mugs or on over-sized cups. In general I’m against the big chains and Starbucks is the worst but I do like Costa. Continue Reading »

Those of us who work with distributors are generally of the opinions that ‘you don’t sell to the distributor, you help it to sell to the enduser’. That’s rule number one in the game. And if it’s true about selling there’s a strong implication that it’s also true about marketing and that’s reinforced by rule number 2 viz ‘don’t expect your distributor to do any serious marketing; that’s your job’. And as rules go these two are pretty good: most of the time. Continue Reading »

2011 in review

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 2,500 times in 2011. If it were a cable car, it would take about 42 trips to carry that many people.

Click here to see the complete report.

This is a guest blog from Nick Milner of Milner Company Marketing. Milner is a business and marketing consultancy that uses marketing methods to build and measure the valuation, visibility and reputations of companies in a structured way. Continue Reading »

I’m of the opinion that developing the annual sales budget is the acid test that you’ve got a good strategy and that it’s been well communicated through the organisation. I say this because generally a budget is developed bottom up and if it accords with what strategy demands without any forcing then you’ve got it right. You’ve communicated the strategy, it’s been understood and it’s now being reflected in a key operational plan viz the budget. Continue Reading »