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Posts Tagged ‘Brands’

There will no doubt be lots of articles written, case studies developed and analyses performed about the recent developments regarding the News of the World, News International and the phone hacking saga. And it’s still got a way to run, not just in the UK where it’ll get interesting at the Commons select committee next week, but also in the US. (more…)

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One of the compensations when driving in the UK is the opportunity to listen to Radio 4. This week I was in my car on Monday morning and got to listen to Andrew Marr’s Start the Week where one of his guests was Deborah Cadbury, author of Chocolate Wars, a book about Quaker business ethics and Quaker business history. Click here to listen again. (more…)

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Brands and values

Anyone who reads this blog and/or knows me will appreciate that I hold strong opinions about what constitutes a brand. I am firmly of the opinion that brands are the result of perception by customers and other third parties. They are not what the ‘brand owners’ say they are although they can clearly have an impact on that perception. (more…)

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Branding and ‘rebranding’

There was a program on the radio on Thursday lunchtime in which there was discussion about the North Northampton Development Corporation’s idea to ‘rebrand’ Northamptonshire as ‘North Londonshire’. It’s actually an old story and a quick Google will give you the relevant articles of March this year. Anyway the program itself was about ‘branding’ places in general and only incidentally about the NNDC exercise, which incidentally was to cost £1.28million with £580,000 coming from public sector funds. (more…)

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