Feeds:
Posts
Comments

Posts Tagged ‘marketing’

After my participation in the Cambridge University Entrepreneurs’  (CUE; www cue.org.uk) 5K event earlier this month (click here to read about that) I was invited to act as a mentor at the Cambridge Apprentice run jointly by CUE and the Cambridge University Technology and Enterprise Club (CUTEC; www.cutec.org). (more…)

Advertisements

Read Full Post »

This is a guest blog entry from April Dunford of Rocket Watcher. April  blogs at www.rocketwatcher.com. Rocket Watcher is her personal blog covering marketing for startups including messaging, market strategy, lead generation and metrics. April has run marketing at startups including Janna Systems, DataMirror, and Infobright. She has also held executive positions at Siebel Systems and IBM. (more…)

Read Full Post »

Shen Wei, CUE president, JDJ and Suzanne Oliver, HLBBShaw

I attended, and participated in, the Cambridge University Entrepreneurs (CUE; www.cue.org.uk) ‘Entrepreneurs’ 5K challenge’ training event today. It was attended by about 70 very keen (it was Saturday afternoon) and clearly smart budding entrepreneurs from Cambridge University and I was one of 5 speakers. My topic was ‘routes to market’ and I had a brief which posed 3 questions which were a challenge to address in just 30 minutes. (more…)

Read Full Post »

This is a guest blog entry from Holger Schulze. Holger blogs at Everything Technology Marketing  (click here) where he shares thoughts and and engages in discussions on B2B technology marketing trends, ideas, and best practices. (more…)

Read Full Post »

I’ve just had 2 weeks vacation in India. And because it was vacation I went with no intention of thinking about marketing. But if it’s in the blood it’s difficult to switch off so I offer the following observations which aren’t really lessons but simply food for thought. (more…)

Read Full Post »

It’s not a topic taught on marketing courses but it’s a tactic employed frequently and it really gets up buyers’ noses. It’s the tactic of making an offer but then ring fencing it with so many conditions that prevent many if not most consumers taking advantages of it. It might be ‘clever’ marketing by appearing to offer an advantage to the customer but limiting its hit on prices but it does annoy people, especially me. And actually it is taught on marketing courses, the ones which relate to corporate social responsibility and the related role of marketing. (more…)

Read Full Post »

i2i means industry to industry and describes companies which manufacture products and sell them to other companies.

i2i-management.com works with small and medium sized i2i companies to help them to run their businesses well. Its core competence is marketing in its broadest sense from the deeply conceptual work of pure strategy development to the hands-on nitty gritty of finding customers and making sales.

i2i-management.com draws on its experience in specialty chemicals and in production line capital equipment and in doing business both in the UK and world-wide. Its specific areas of expertise include industrial brand management, the management of third party sales channels and the development of successful teams.

Please bookmark this web-site. i2i-management.com will be adding material and providing links to other sites which it trusts will be of value to you as you run your business.

Read Full Post »